#FumballyCollaboration – seminar on online collaboration through social media

Full house at #FumballyCollaboration at Fumbally Exchange Waterford


A packed audience of small local businesses and sole traders attended a seminar hosted by Fumbally Exchange titled ‘#FumballyCollaboration at Greyfriar’s Municipal Gallery on Thursday 12 June.


Speakers included

A group of highly respected online professionals shared their expertise on increasing online reach through collaboration using social media, mobile application and online directories.

‘Tweeting Goddess’ Samantha Kelly, founder and director of one of Ireland’s largest online networking groups ‘Irishbizparty’ shared  her top tips on how to stand out on a twitter account, who to follow and how to get involved in #irishbizparty’.


Paul Graham, founder of ‘Phlok’, Ireland’s platform for social shoppers, gave examples of  “small businesses that are boosting their visibility and revenue by connecting local people with local businesses” and how consumers are rewarded when they ‘shop local’ with Phlok points worth real money.

Simon Chapman of Quotefish, went on to discuss the ‘Caring is Sharing’ approach for small businesses, and how resources and costs can be reduced through collaborating online and offline, while Ciaran Cullen of Local Enterprise Office, gave an overview on the new ‘Digital Vouchers’ scheme available to enterprises seeking support with e-commerce projects.


Justin Kearns of ‘ShadowMarketing’ explains  that ‘The purpose of pulling this event together was to inspire small businesses within the locality to work together online through various different channels’. An example of this is #WaterfordHour,’ a recurring networking event starting on Thursday 17 July, at Fumbally Exchange, 6pm-7pm. Local business are invited to network and view a live Twitter Wall displaying all Tweets tagged with #WaterfordHour and are encouraged to connect by replying to other local businesses either in attendance or tweeting from home.

A live Twitter Wall displaying all tweets tagged with hash tag #FumballyCollaboration was installed during the seminar where  200 tweets from 60 different twitter accounts appeared on the wall, while at the same time reaching over 60,000 people online, a very powerful and simple display of online collaboration.


We have received so many positive responses from everyone who attended our ‪#‎FumballyCollaboration‬ event last week. It truly has been humbling to us all at Fumbally Exchange Waterford. We hope to bring another event like this to Waterford in the near future. Thank you to one and all who came and supported us”.